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Research on the Influencing Factors of Autonomous Vehicle Promotion
from the Public Perspective
LIU Qingkai1
, LÜ Li1
, BAI Guohua1
, GU Zhipeng2
, YANG Junmei2
2026, 51(9):
118-122,129.
DOI: 10.16638/j.cnki.1671-7988.2026.009.022
With the rapid development of intelligence, autonomous driving vehicles have also
advanced rapidly. However, the public has doubts about their technology, safety, and legal aspects,
and this attitude hinders the development of autonomous driving vehicles. This article first designs
relevant questionnaires through the Likert five-point scale method, then uses the statistical package
for the social sciences (SPSS) to test the reliability and validity of the collected data, and finally
conducts in-depth analysis with the Logit model. The study takes whether one is willing to
recommend autonomous driving vehicles as the dependent variable, and age, gender, income, etc. as
independent variables. The results show that indicators such as age, income, understanding of autonomous driving, technical maturity, confidence in handling highway conditions, and willingness
to accept premium (p<0.05) all have significant impacts on the willingness to recommend. Among
them, age is significantly negatively correlated with the willingness to recommend, with younger
groups more willing to recommend, while the elderly are the opposite. Income, technical maturity,
confidence in handling highway conditions, and willingness to accept premium are positively
correlated with the willingness to recommend. Additionally, over 70% of respondents expressed
concerns about privacy leaks, reflecting that information security issues are also significant obstacles
in the promotion process.
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