Abstract: To address the issues of strong subjectivity and difficulty in quantifying perceptual demands during the evaluation and optimization of truck interior color, material, finishing (CMF) design schemes, this study proposes an integrated qualitative-quantitative comprehensive evaluation model. First, perceptual image data of users toward truck interior CMF are collected using the semantic differential method, from which 12 core kansei word pairs are screened. A hierarchical evaluation system comprising 3 primary criteria and 12 secondary criteria is constructed. Analytic hierarchy process (AHP) is then applied to establish judgment matrices and calculate criterion weights. Finally, the fuzzy comprehensive evaluation (FCE) method is employed to score and prioritize the design schemes. Three design rendering samples are evaluated and ranked, yielding objective and accurate results. The proposed method effectively enhances the objectivity and scientific rigor of design decision-making, providing a theoretically grounded and practically valuable evaluation tool for future CMF design optimization.

Key words: interior design; design evaluation; CMF; kansei engineering; AHP; FCE

摘要： 为了改善卡车内饰色彩、材质与表面处理（CMF）方案设计评价选优过程中主观性强 及感性需求量化困难的现状，研究提出结合定性定量的方案综合评价模型。通过语义差异法 采集用户对卡车内饰 CMF 的感性意象数据，筛选出 12 组核心感性词对，构建包含 3 个一级 指标和 12 个二级指标的多层次评价体系；运用层次分析法（AHP）建立判断矩阵计算指标权 重，最后采用模糊综合评价（FCE）法对方案进行评分选优。研究对 3 个设计效果图样本进 行评分选优，评价结果客观准确。该方法有效提升设计方案决策的客观性与科学性，为后期 CMF 设计提供兼具理论价值与实践指导的评价工具。

关键词: 内饰设计；设计评价；CMF；感性工学；层次分析法；模糊综合评价