Abstract: With the rapid advancement of information technology, the global economy is entering a new era characterized by digitalization, intelligence, and networking, marking the age of new quality productive forces. As the main hub for cultivating technical and skilled talents, higher vocational institutions share an inherent logical relationship with the development of new quality productive forces, where talent cultivation and the evolution of new quality productive forces interact dynamically. Based on the digital transformation trends in the automotive industry under the background of new quality productive forces, this paper systematically analyzes the industry's demand for digital talents, examines the shortcomings of the current talent cultivation system, and proposes innovative pathways for cultivating digital talents oriented toward new quality productive forces. Practice has shown that this approach effectively enhances the teaching quality of the new energy vehicle major, with teaching attainment rates maintained above 95%, competition award ratios reaching 60%, skill certification pass rates achieving 100%, and graduate employment rates consistently staying above 96%. This has realized a deep integration between talent cultivation and the development of new quality productive forces.

Key words: new quality productivity; higher vocational education; automotive industry; digital talent cultivation

摘要： 随着信息技术的迅猛发展，全球经济正在进入一个以数字化、智能化和网络化为特征的 新质生产力时代。作为技术技能型人才培养的主阵地，高职院校人才培养与新质生产力发展 之间存在相互作用的内在逻辑关系。文章基于新质生产力背景下的汽车产业数字化转型趋势， 系统分析产业对数字型人才的需求，剖析当前人才培养体系存在的不足，并提出面向新质生 产力的数字型人才培养创新路径。实践表明，该路径有效推动新能源汽车专业教学质量提升， 教学达成率维持在 95%以上，竞赛获奖比例达到 60%，技能证书通过率达到 100%，毕业生就 业率持续保持 96%以上，实现了人才培养与新质生产力发展之间的深度融合。

关键词: 新质生产力；高职教育；汽车产业；数字型人才培养