Abstract: In order to cultivate applied talents and improve the autonomous learning ability and innovation ability of engineering students, the teaching mode of Introduction to Automotive Engineering Economics and Management is reestablished through the research of mixed teaching and project-based teaching. Use new information and artificial intelligence technologies to establish online courses, develop teaching resources, and adopt mixed online and offline teaching. At the same time, taking engineering practical problems as teaching items, carrying out project-based teaching, taking students as the center, increasing students' participation and developing college students' innovative thinking. This mode takes mixed teaching as the form and project teaching as the key, which improves students' learning enthusiasm and changes their learning thinking mode. The results show that this model is more scientific, effective and easy to implement. Students can actively participate in classroom projects, have a deeper understanding of theoretical knowledge, and can apply knowledge to solve practical engineering problems, which improves students' application ability and innovation ability, and conforms to the requirements of new engineering talents training.

Key words: mixed-mode teaching; project-based teaching; teaching model

摘要： 为了培养应用型人才，提高工科学生自主学习能力和创新能力，通过对混合式教学和 项目式教学的研究，重设汽车工程经济与管理概论课程的教学模式。利用新的信息及人工智 能技术，建立在线课程、开发教学资源、采取线上线下混合式教学。同时，以工程实际问题 作为教学项目，开展项目式教学，以学生为中心，加大学生参与程度，发展大学生创新思维。 该模式以混合式教学为形式、以项目式教学为关键，提高了学生学习的积极性，改变学生学 习的思维方式。结果表明，该模式较科学有效，执行简易，学生能主动积极参与到课堂项目 中，更深刻地理解了理论知识，同时能够应用知识解决实际工程问题，提升了学生的应用能 力和创新能力，顺应了新工科人才培养的要求。

关键词: 混合式教学；项目式教学；教学模式