Abstract: In order to meet the requirements of digital transformation of education and improve the ability of engineering economics and management of engineering students, by analyzing the certification standards of engineering education and the requirements of new engineering training, resetting the curriculum teaching system, developing teaching resources, innovating teaching methods, carrying out project-based teaching, introducing practical problems in the industrial chain as teaching projects, developing innovation and entrepreneurship activities of college students, cultivating compound talents, and then reconstructing online courses, adopting a new model of online and offline hybrid and industry-university cooperation and co-construction of courses. This model is in the form of blended teaching and intelligent adaptive learning as the key, which will help each student have their own learning path, and the results show that this model is more conducive to engineering students to master the knowledge of engineering economics and management.

Key words: Digital transformation; Tertiary education; Curriculum reform; Automotive engineering economics and management

摘要： 为了顺应教育数字化转型的要求，提高工科学生工程经济与管理的能力，通过分析工 程教育认证标准及新工科培养要求，重设课程教学体系，开发教学资源，创新教学方法，开 展项目式教学，引入产业链内的实际问题作为教学项目，发展大学生创新创业活动，培养复 合型人才，进而重建线上课程，采取线上线下混合式及产学合作共建课程新模式。该模式以 混合式教学为形式、以智能自适应学习为关键，将帮助每名学生拥有自己的学习路径，结果 表明该模式更有利于工科学生掌握工程经济与管理的知识。

关键词: 数字化转型；高校教育；课程改革；汽车工程经济与管理