Abstract: Vocational colleges should not only pay attention to the cultivation of students' practical ability, but also pay attention to the cultivation of students should be connected with the needs of enterprises, can not be disconnected from the development of enterprises. However, traditional classes and many textbooks do not include new marketing methods such as automobile live sales and short videos, which is not conducive to the development of students. In this paper, an innovative teaching method-live automobile sales is adopted to transform boring and abstract theoretical knowledge into interesting practical activities, so that students can learn in the activities, develop their thinking ability and exercise their language expression ability, so that the whole teaching process is rich and interesting, and the teaching content keeps pace with the times and keeps up with the pace of enterprises. On this basis, the classroom teaching is conducted, students designed the "characters" and live broadcast process in their own creative ways, and the students' participation enthusiasm is high, and the classroom atmosphere is good.

Key words: Automobile live sales; Innovative teaching; Practical ability; Classroom teaching

摘要： 高职院校不仅需要注重对学生实践能力的培养，同时也要注重学生培养与企业需求的 对接，不能与企业发展脱节。而传统课堂和很多课本并未将汽车直播销售和短视频等新型营 销方式加入，不利于学生的发展。文章采用创新教学方式—汽车直播销售，让枯燥和抽象的 理论知识转成有趣的实践活动，让学生在活动中学习，开发学生思维能力，锻炼学生语言表 达能力，使整个教学过程丰富有趣，也使得教学内容与时俱进，跟上企业步伐。在此基础上 进行课堂教学，学生以独创的方式设计直播间“人物”和直播过程，学生参与积极性高，课 堂氛围好。

关键词: 汽车直播销售；创新教学；实践能力；课堂教学