Abstract: Automobile sales practice is a core course with high requirements for students' skills in the automobile marketing major. Due to many problems in the teaching process, the quality of graduates cannot meet the employment standards of automobile sales enterprises. The article puts forward reform suggestions for the practical courses of automobile sales from four aspects of teaching content, teaching means, teaching methods and assessment mode, and explores for vocational colleges to cultivate skilled talents more in line with the job needs of automobile sales enterprises.

Key words: Vocational college; Automobile sales practice; Course reform

摘要： 汽车销售实务是汽车营销专业中对学生技能要求较高的一门核心课程，因教学过程中 存在诸多问题，导致毕业生素质无法达到汽车销售企业的用人标准。文章从教学内容、教学 手段、教学方法、考核模式四个方面对汽车销售实务课程提出改革建议，为职业院校培养更 加符合汽车销售企业岗位需求的技能型人才进行探索。

关键词: 职业院校；汽车销售实务；课程改革