Abstract: In order to evaluate the developmental potential of electric vehicle (EV) for the overseas country or region passenger car market, the star-class assessment system of the overseas passenger car market "EV comprehensive attractiveness index (ECAI)" is proposed in this article for the first time. Comprehensively considering the current technology, policy and regulations, infrastructure and climate and environment factors, the star-class assessment system of EV attractiveness index is modified basing on the statistical data of oil price and residential electricity price in the overseas country (capital city) or region. A higher star rank of ECAI for the overseas country or region indicates the greater developmental potential of EV in the market. Based on this evaluation system, overseas key countries or regions are categorized as follows: six countries or region including Norway belong to the five-star rank, four countries including Australia belong to the four-star rank,twenty-one countries including Indonesia belong to the three-star rank, fourteen countries including Mexico belong to the two-star rank, five countries including Russia belong to the one-star rank. This study provides valuable references for Chinese branded automakers of EV "internationalization" expansion, thereby supporting the high-quality "internationalization" of Chinese branded automakers.

Key words: overseas market; passenger car market; EV attractiveness index; EV comprehensive attractiveness index

摘要： 为了评估海外国家或地区乘用车市场电动汽车（EV）的发展潜力，文章基于海外国家 （首都）或地区的油价和电价统计数据，结合当前技术水平、政策法规、基础设施以及气候 环境等因素，首次提出海外乘用车市场“EV 综合魅力指数（ECAI）”的星级评价体系。一个 国家或地区的 EV 综合魅力指数星级越高，表示该市场的 EV 发展潜力越大。利用该评价体系 对海外重点国家或地区进行分类，挪威等 6 个国家或地区为五星，澳大利亚等 4 个国家为四 星，印度尼西亚等 21 个国家为三星，墨西哥等 14 个国家为两星，俄罗斯等 5 个国家为一星。 该研究内容为有 EV“出海”需求的中国品牌车企提供参考借鉴，助力中国品牌车企高质量“出 海”。

关键词: 海外市场；乘用车市场；EV 魅力指数；EV 综合魅力指数