Abstract: With the changing demand for talent structure in the automotive marketing industry, universities need to pay more attention to the cultivation of practical skills in automotive marketing. Therefore, based on the integration of industry and education, the reform of Automobile Marketing scenario simulation teaching mode can better integrate industry and teaching. By simulating real automotive marketing scenarios, students can learn theoretical knowledge of Automobile Marketing, master marketing operation skills, and enhance practical application abilities in practice. By creating scenarios, task driven, practical simulation, and integrating industry and education in the Automobile Marketing course, aiming to achieve a deep integration of automotive marketing theory and practice. This not only effectively improves teaching quality and effectiveness, but also cultivates students' practical abilities and innovative spirit. Based on this, can better promote the innovative development of the automotive marketing industry and optimize the allocation of educational resources.

Key words: integration of industry and education; scenario simulation; teaching mode; Automotive Marketing

摘要： 随着汽车营销行业人才结构需求的转变，高校更需要注重汽车营销实践技能的培养。 因此，基于产教融合的汽车营销情境模拟教学模式改革，可以更好地将产业与教学紧密结合， 通过模拟真实汽车营销场景，让学生在实践中学习汽车营销的理论知识、掌握营销操作技能， 并增强实际应用能力。通过对汽车营销课程的情境创设、任务驱使、实践模拟以及产教结合 等，实现汽车营销理论与实践的深度融合，在有效提升教学质量与效果的同时，有效培养学 生的实践能力和创新精神，并在此基础上更好地推动汽车营销行业的创新发展以及教育资源 优化配置。

关键词: 产教融合；情境模拟；教学模式；汽车营销