Abstract: In order to improve the acceptance of new energy vehicles by the public, a structural equation model of consumer willingness to purchase new energy vehicles is constructed by combining the technology acceptance model and perceived risk theory, considering the characteristics of new energy vehicles and regional characteristics. Using SPSS and AMOS to statistically and fit the collected data, conduct in-depth analysis and summarize the influencing factors of people's willingness to purchase new energy vehicles. The research results indicate that perceived risk and perceived cost have a significant impact on car purchase intention, while the public's knowledge base of new energy vehicles has a significant negative impact on their perceived risk and perceived cost. Finally, based on the above conclusions, corresponding policy and strategic recommendations are proposed to provide a theoretical basis for promoting new energy vehicles in the region.

Key words: "Dual carbon" targets; New energy vehicles; Questionnaire survey; Structural equation; Perceived risk theory

摘要： 为了提高民众对新能源汽车接受度，结合技术接受模型和感知风险理论，考虑新能源 汽车特性和地区特征，构建了消费者新能源汽车购买意愿的结构方程模型。利用 SPSS 和 AMOS 对收集的数据进行统计和拟合处理，深入分析并总结民众新能源汽车购买意愿的影响 因素。研究结果表明，感知风险、感知成本对购车意愿有显著影响，同时民众的新能源汽车 知识基础对其感知风险和感知成本有显著负向影响。最后基于以上结论提出相应的政策和策 略建议，以期为地区推广新能源汽车提供理论基础。

关键词: “双碳”目标；新能源汽车；问卷调查；结构方程模型；感知风险理论