Abstract: By decoding the application way of emotional design in the styling of new energy vehicle, the paper summarizes the development trend of emotional design. Using scientific methods such as quantitative research and perceptual engineering testing tools to explore the design rules of intelligent emotional experience of new energy vehicle. By analyzing the emotional design ideas of different brands, the application rules of intelligent emotional experience, grasping the actual effect of emotional experience, and formulating design strategies for intelligent emotional experience of new energy vehicle is formulated. By improving the level of emotional experience to enhance user stickiness, it provides a reference for engineering and technical personnel which engage in automotive styling design.

Key words: New energy vehicle; Styling; Sensibility engineering; Visual aensitive area; Emotional design; Intelligente motional experience

摘要： 文章通过解码情感化设计在新能源汽车造型中的运用方式，总结情感化设计发展趋势。 运用定量研究、感性工学测试工具等科学方法探索新能源汽车智能情感体验的设计规律。通 过分析不同品牌的情感化设计思路，总结智能情感体验的应用规律，掌握情感化体验的实际 效果，制定新能源汽车智能情感体验的设计策略。通过提高情感化体验水平增强用户粘性， 为从事汽车造型设计的工程技术人员提供参考。

关键词: 新能源汽车；造型；感性工学；视觉敏感区；情感化设计；智能情感体验