Abstract: In the face of increasingly fierce market competition, how to develop high quality products with high efficiency and low cost has become the key to the survival of enterprises. Automobile product research and development data is based on the enterprise research and development, supply, sales and after-sales service needs, produced in the process of product research and development of various parts status, bill of materials, technical documents, design changes and other data, is the vehicle technical parameters, parts status to meet the design objectives of the physical embodiment. Automobile product research and development data management mode determines whether the upstream and downstream activities of the product production chain can be orderly, which is the guarantee of product quality. By analyzing the purpose and function of product data management and control, this paper requires full consideration of the flexibility and expansibility of product data to avoid the lack of complementarity between product data and information, information cannot be effectively shared, resulting in some information island problems. It focuses on the enterprise must be equipped with the data management platform, form the classified management and control strategy of product research and development data, explore scientific and reasonable management and control methods, and effectively improve the efficiency of enterprise research and development.

Key words: Product data; Bill of material; Technical documents; Control strategy

摘要： 面对日趋激烈的市场竞争，如何高效低成本地研发出高质量的产品，成为企业生存的 关键。汽车产品研发数据是根据企业研发、供应、销售和售后服务的需要，在产品研发过程 中产生的各种零部件状态、物料清单、技术文件、设计变更等数据，是整车技术参数、零部 件状态满足设计目标的实物体现。汽车产品研发数据管理方式决定产品生产链的上下游活动 能否有序进行，是产品质量的保证。论文通过分析产品数据管控的目的与作用，充分考虑产 品数据的灵活性和扩展性，避免产品数据信息之间缺少互补，信息不能有效共享，以至于出 现信息孤岛问题。重点阐述了企业务必搭载着数据管理的平台，形成产品研发数据的分类管 控策略，探索科学合理的管控方法，有效提高企业研发效率。

关键词: 产品数据；物料清单；技术文件；管控策略