Abstract: The implementation of ideological and political education in courses is the requirement of "great ideological and political education" under the thought of "three complete education". For course teaching, teaching objectives should include knowledge objectives, skills objectives and ideological and political objectives. This paper proposes to explore the ideological and political elements through national industry policies, professional post capabilities, industry current events and celebrity stories, talent training goals, course goals, and so on. Taking the automobile marketing practice course as an example, it explores and practices the "three classroom" collaborative education model that combines offline and online, enjoys learning before class, guides learning in class, and expands after class.

Key words: Ideological and political education in courses; Digging ideological and political elements; Automobile marketing; Professional courses

摘要： 实施课程思政，是“三全育人”思想下“大思政”的要求。对于课程教学而言，教学 目标应该包括知识目标、技能目标和思政目标。论文提出通过国家行业政策、职业岗位能力、 行业时事与名人故事、人才培养目标、课程目标等挖掘思政元素，并以汽车营销实务课程为 例，探索与实践了线下线上相结合，课前乐学、课中导学、课后拓展三段式的“三课堂”协 同育人模式。

关键词: 课程思政教育；思政元素挖掘；汽车营销；专业课程