Abstract: With the development of automobile industry, more users pay attention to the perceptual quality, the improvement of perceptual quality in automobile design became more important. Comparison and analysis, this paper combs and discusses the key points of interior perceptual quality design from the aspects of appearance, odor, touch, sound, convenience and comfort. The interior perceptual quality design method is clarified, and the specific design verification and confirmation means, virtual review and real review, especially the interior hard mold verification method. Specific measures are given to improve the perceptual quality design of automotive interior, which enriches the design methods and provides an effective solution for this field.

Key words: Perceptual quality; Hard mold; Design verification

摘要： 随着汽车工业的发展，感知质量越来越被用户重视，汽车设计中更加注重感知质量提升。 文章通过案例对比和分析，分别从外观、气味、触感、声音和便利舒适性等方面，梳理论述了内 饰感知质量设计要点。明确了内饰感知质量设计方法，提出了具体的设计验证确认手段虚拟评审 和现实评审，特别是内饰硬模验证方法。对汽车内饰感知质量设计提升给出了具体措施，丰富了 此领域设计方法，对行业发展提供了有效解决方案。

关键词: 感知质量；硬模；设计验证