Abstract: Among many products, the design of sedans is the most complex. Car design can be divided into two parts: engineering and exterior design, which are independent of each other. The exterior design can be divided into interior and exterior design. The interior color, material, and finish (CMF) design can improve the quality of the vehicle's interior and enhance the user's sense of identification. Colors and materials have significant emotional elements in CMF design, and appropriate selection and combination can stimulate emotional resonance among users, improve user experience and user experience. This paper discusses the connotation of kansei engineering, the correlation between kansei engineering and the design of automotive interior CMF, and the core steps of the design process, in order to promote the better development of automotive interior CMF design.

Key words: Perceptual needs; User experience; Vehicle interior; CMF design

摘要： 在众多产品中，轿车的设计是最为复杂的，可以将轿车设计划分为工程化和外形化两 部分，它们相互独立。外形设计可以分为内饰和外饰设计，汽车内饰色彩、材质和纹理（CMF） 设计可以提升车辆内饰品质，增强用户使用认同感。色彩和材质在 CMF 设计中具有显著的情 感元素，适当的选择和搭配可以激发用户情感共鸣，提升使用感受和用户体验。文章论述了 感性工学的内涵、感性工学与汽车内饰 CMF 设计的关联性以及设计流程的核心步骤，旨在促 进汽车内饰 CMF 设计的更好发展。

关键词: 感性需求；用户体验；汽车内饰；CMF 设计