主办：陕西省汽车工程学会
ISSN 1671-7988  CN 61-1394/TH
创刊：1976年
汽车实用技术

汽车实用技术 ›› 2026, Vol. 51 ›› Issue (15): 140-144.DOI: 10.16638/j.cnki.1671-7988.2026.015.024

• 标准·法规·管理 • 上一篇    

重型商用车长途标载物流市场燃气动力 溢价模型研究

万永亮 1，陈舒平 1*，吕济良 1，曹君 2，束凯华 2，田园 2，潘龙 2   

  1. 1.陕西重型汽车有限公司；2.陕西智能网联汽车研究院有限公司
  • 发布日期:2026-08-11
  • 通讯作者: 陈舒平
  • 作者简介:万永亮（1991－），男，硕士，工程师，研究方向为产品策略、动力总成设计及整车集成 通信作者：陈舒平（1990－），男，硕士，工程师，研究方向为汽车轻量化设计、整车性能集成与控制策略、产品竞争 策略等
  • 基金资助:
    科技成果转化计划-百项科技成果转化行动项目（2023-YD-CGZH-05）

Research on the premium pricing model of natural gas power for heavy-duty commercial vehicles in the long-haul standard load logistics market

WAN Yongliang1 , CHEN Shuping1* , LÜ Jiliang1 , CAO Jun2 , SHU Kaihua2 , TIAN Yuan2 , PAN Long2   

  1. 1.Shaanxi Heavy Duty Automobile Company Limited; 2.Shaanxi Intelligent Connected Vehicle Research Institute Company Limited
  • Published:2026-08-11
  • Contact: CHEN Shuping

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摘要： 随着柴油与天然气价格差拉大和“双碳”目标推进落地，燃气动力在重型商用车长途 标载物流市场的占比已超 70%，燃气发动机作为核心动力总成，市场竞争日趋激烈，在行业 内卷背景下整车动力选型、定价方面也面临新挑战。文章聚焦长途标载物流这一典型细分市 场，以燃气发动机为研究对象，构建了包含品牌、市场占有率、性能、质量、售后服务 5 个 一级指标及 19 个二级指标的燃气发动机溢价层次分析模型，采用层次分析-客观赋权 （AHP-CRITIC）混合法，基于样本 A、样本 B、样本 C 机型的实际运营数据和试验数据计算 出了模型中各个层级之间的权重，同时考虑木桶效应，最终量化了不同品牌型号燃气发动机的 溢价能力。研究表明，该模型能够科学地评估燃气动力溢价能力，为燃气发动机选型、产品 市场精准定价与产品迭代提供理论依据。

关键词: 重型商用车；燃气发动机；溢价模型；客户价值

Abstract: As the price gap between diesel and natural gas widens and the advancement and implementation of dual carbon goals proceed, gas power takes up over 70% of the heavy-duty commercial vehicle segment for long-distance rated-load logistics. Serving as the core powertrain, gas engines confront mounting market competition, which brings fresh challenges to automakers in power selection and pricing amid fierce industrial competition. This paper selects the typical segmented market of long-distance rated-load logistics as the research scope and sets gas engines as research subjects. It constructs an analytic hierarchy model for gas engine premiums with five primary indicators including brand, market share, performance, quality and after-sales service as well as nineteen secondary indicators. The analytic hierarchy process-criteria importance through intercriteria correlation (AHP-CRITIC) hybrid method calculates weights at all hierarchical levels of the model from field operation and experimental data of sample A, sample B and sample C. The barrel effect is incorporated into the analysis to complete quantitative measurement of premium capacity for gas engines of diverse brands and models. Findings prove that the proposed model delivers scientific assessment of premium performance of gas power, and lays theoretical foundations for gas engine selection, precise market pricing and subsequent product iteration.

Key words: heavy-duty commercial vehicles; gas engine; premium model; customer value