关键词: 产教融合；情境模拟；教学模式；汽车营销

Abstract: With the changing demand for talent structure in the automotive marketing industry, universities need to pay more attention to the cultivation of practical skills in automotive marketing. Therefore, based on the integration of industry and education, the reform of Automobile Marketing scenario simulation teaching mode can better integrate industry and teaching. By simulating real automotive marketing scenarios, students can learn theoretical knowledge of Automobile Marketing, master marketing operation skills, and enhance practical application abilities in practice. By creating scenarios, task driven, practical simulation, and integrating industry and education in the Automobile Marketing course, aiming to achieve a deep integration of automotive marketing theory and practice. This not only effectively improves teaching quality and effectiveness, but also cultivates students' practical abilities and innovative spirit. Based on this, can better promote the innovative development of the automotive marketing industry and optimize the allocation of educational resources.

Key words: integration of industry and education; scenario simulation; teaching mode; Automotive Marketing