关键词: “三位一体”育人理念；汽车营销；课程思政

Abstract: Course ideological and political is an effective way to realize the teaching of the knowledge, the cultivating of the ability, and the shaping of the sense of worth "Trinity" education concept, and it also satisfies the requirement to accomplish the moraleducation idea. How to achieve the integration of professional knowledge and course ideological and political education is an important issue faced in teaching implementation. The article presents a concentrated and repetitive content on the ideological and political research of the course Automobile Marketing Practice, limited innovation and high-quality achievements, single research methods, and other issues. Taking the nine major processes of automobile sales in 4S stores as the main thread, and using real enterprise cases as the carrier, integrating ideological and political elements such as socialist core values, labor spirit, and service consciousness, good teaching results are achieved, providing reference for the practice of ideological and political design in other courses.

Key words: "Trinity" education concept; Automotive marketing; Course ideology and politics