关键词: 新能源汽车；企业竞争力；平衡记分卡；企业社会责任

Abstract: In order to accurately grasp the basic pattern of China's own brand new energy automobile enterprises, cultivate the competitive position of enterprises, and promote the sustainable development of enterprises. Based on the sustainable theory and corporate social responsibility, this paper improves the balanced scorecard, establishes the competitiveness evaluation index system of China's self-owned brand new energy enterprises from the three dimensions of finance, management and society, and analyzes the development status of China's self-owned brand new energy automobile enterprises. It is found that there are some problems in domestic new energy automobile enterprises, such as large gap in comprehensive competitiveness, insufficient survival ability of enterprise main body, and unreasonable structure of enterprise resources. Finally, it puts forward countermeasures and suggestions such as reforming the top-level design of new energy automobile enterprises and improving the independent ability of new energy automobile brands.

Key words: New energy vehicles; Enterprise competitiveness; Balanced scorecard; Corporate social responsibility