关键词: 巡游出租车；问卷分析；满意度调查；出行特征分析

Abstract: As an important part of the urban comprehensive transportation system, taxis provide convenient transportation services for citizens. At this stage, compared with the rapid development of online taxis, some problems in the pricing and service of cruise taxis have gradually emerged. This paper compares and analyzes the results of a questionnaire survey on the satisfaction of Xi'an citizens with cruise taxis and online taxis, and uses R language software to analyze the travel characteristics of the weekday order data of cruise taxis in Xi'an, and obtains the temporal and spatial characteristics of cruise taxis in Xi'an. In view of the problems that need to be improved, the optimization strategy of the upgrade of the cruise taxi operation service is made, so as to improve the competitiveness of the cruise taxi in the taxi market.

Key words: Cruise taxis; Questionnaire analysis; Satisfaction survey; Travel chavacteristics analysis