关键词: “双碳”目标；新能源汽车；问卷调查；结构方程模型；感知风险理论

Abstract: In order to improve the acceptance of new energy vehicles by the public, a structural equation model of consumer willingness to purchase new energy vehicles is constructed by combining the technology acceptance model and perceived risk theory, considering the characteristics of new energy vehicles and regional characteristics. Using SPSS and AMOS to statistically and fit the collected data, conduct in-depth analysis and summarize the influencing factors of people's willingness to purchase new energy vehicles. The research results indicate that perceived risk and perceived cost have a significant impact on car purchase intention, while the public's knowledge base of new energy vehicles has a significant negative impact on their perceived risk and perceived cost. Finally, based on the above conclusions, corresponding policy and strategic recommendations are proposed to provide a theoretical basis for promoting new energy vehicles in the region.

Key words: "Dual carbon" targets; New energy vehicles; Questionnaire survey; Structural equation; Perceived risk theory