关键词: 新能源汽车动力电池；回收利用；消费者意愿；结构方程模型

Abstract: With the rapid development of the world economy, environmental problems are becoming increasingly prominent. The recycling of new energy vehicle power battery is a key problem that must be faced and solved in the new energy system. This paper analyzes consumers' willingness to participate in new energy vehicle power battery recycling. First of all, this paper collects data by questionnaire method and constructs an evaluation index system of power battery recycling. The structural equation model is modified by the correction index, and some useful conclusions are obtained through empirical analysis. The results show that both perception responsibility constraints and perception channel choice can indirectly affect consumers' participation willingness by influencing perceived knowledge sources. According to the research conclusions, corresponding suggestions are put forward to provide reference for participants to make the best decision plan.

Key words: New energy vehicle power battery; Recycling and reusing; Consumer' willingness; Structural equation model