关键词: 全生命周期；质量管理；乘用车

Abstract: The automobile industry is an important basic industry of a country, and it is also the fastest industry of technological innovation and industrial upgrading. China has become the first country in global automobile production and sales for many consecutive years. After nearly 30 years of development, China's independent automobile brands have also made great progress. With the pressure of joint ventures and imported automobiles, how Chinese independent brands improve their competitiveness and international influence is of strategic significance to our economic development. At present, the development level of domestic passenger car industry is not uniform, so we should change the pursuit of development speed in the past to the pursuit of quality, the pursuit of sales in the past to the pursuit of efficiency, the pursuit of ranking in the past to the pursuit of brand promotion to comprehensively improve the technical content, quality and brand value of products. Therefore, this paper takes the improvement of quality management as the research object and refers to the experience and practice of quality management in the industry to objectively expatiate the application of the whole life cycle quality management of passenger vehicles, which meets the market's demand for high quality and high efficiency in automobile product development and provides a reference and applicable method for the quality control of automobile products in China.

Key words: Whole life cycle; Quality management; Passenger car