关键词: 非遗元素；汽车设计；产教融合；数字化教育；文化基因

Abstract: In active response to the national policy call of "integrating intangible cultural heritage into the national education system" and effectively addressing prominent issues in traditional design courses, such as the disconnection between cultural inheritance and industrial needs, and the insufficient integration of intangible cultural heritage techniques with modern engineering technologies, this research takes the core industrial design course Product Design Procedures and Methods as a practical carrier to innovatively construct a teaching reform system for automobile design driven by intangible cultural heritage elements. The research adopts a dual-path implementation strategy of "school-enterprise collaboration+technical inheritance", and jointly carries out the restoration project of intangible cultural heritage ancient vehicle models with industry enterprises, successfully establishing a characteristic resource cluster of "one vehicle, two platforms, three systems and four bases". Relying on the conceive, design, implement, operate (CDIO) engineering education model and deeply integrating the technical iteration experience of two generations of intangible cultural heritage inheritors, it systematically cultivates students' full-process design capabilities from cultural excavation to product realization. Empirical data show that after the implementation of the teaching reform, the achievement rate of students' three-dimensional goals of knowledge, skills and literacy has all reached more than 95%, and the efficiency of digital transformation of intangible cultural heritage techniques has significantly increased by 40%. A total of 12 automobile design works integrating intangible cultural heritage characteristics and modern design concepts have been completed, and 4 types of interdisciplinary teaching resource platforms have been built. The research innovatively proposes a "cultural gene-technical carrier-educational empowerment" ternary integration model, forming a replicable implementation path of "technical digitization–project industrialization–education collaboration". It provides a practical paradigm for the innovation of design courses in vocational colleges and strongly promotes the cultivation of highquality compound technical and skilled talents.

Key words: intangible cultural heritage elements; automotive design; industry-education integration; digital education; cultural genes