关键词: 内饰设计；设计评价；CMF；感性工学；层次分析法；模糊综合评价

Abstract: To address the issues of strong subjectivity and difficulty in quantifying perceptual demands during the evaluation and optimization of truck interior color, material, finishing (CMF) design schemes, this study proposes an integrated qualitative-quantitative comprehensive evaluation model. First, perceptual image data of users toward truck interior CMF are collected using the semantic differential method, from which 12 core kansei word pairs are screened. A hierarchical evaluation system comprising 3 primary criteria and 12 secondary criteria is constructed. Analytic hierarchy process (AHP) is then applied to establish judgment matrices and calculate criterion weights. Finally, the fuzzy comprehensive evaluation (FCE) method is employed to score and prioritize the design schemes. Three design rendering samples are evaluated and ranked, yielding objective and accurate results. The proposed method effectively enhances the objectivity and scientific rigor of design decision-making, providing a theoretically grounded and practically valuable evaluation tool for future CMF design optimization.

Key words: interior design; design evaluation; CMF; kansei engineering; AHP; FCE