关键词: 质量；评审；整车；标准；客户视角；道路测试

Abstract: With the rapid growth and popularization of new energy vehicles,customer experience is overturning the traditional definition of quality in the automotive industry. Early AUDIT reviews measured the severity of defects from the perspectives of customer discovery and process technology, which can no longer meet current practical requirements. In response to the problems existing in current vehicle product audits, such as the lack of description of defect level definitions and vague classification of functional defects, the new AUDIT review measures the severity of defects based on their impact on customers' daily use, particularly introducing the concept of safety, compliance and emissions (SCE). This article introduces "voice of customer audit (VOCA)" aiming to establish a standardized and procedural method for simulating customer reviews of vehicle quality, the vehicle review is divided into four visual levels and four defect levels, and the scoring content and criteria for each level and defect level are defined.

Key words: quality; audit; vehicle; standard; customer perspective; road test