主办：陕西省汽车工程学会
ISSN 1671-7988  CN 61-1394/TH
创刊：1976年
汽车实用技术

汽车实用技术 ›› 2025, Vol. 50 ›› Issue (12): 13-16,23.DOI: 10.16638/j.cnki.1671-7988.2025.012.003

• 新能源汽车 • 上一篇    

新能源汽车销量影响因素分析

张永勤   

  1. 兰州石化职业技术大学 汽车工程学院
  • 发布日期:2025-06-24
  • 通讯作者: 张永勤
  • 作者简介:张永勤（1986－），女，讲师，研究方向为新能源汽车技术
  • 基金资助:
    2023 年兰州石化职业技术大学教科研项目，新能源汽车电池全生命周期安全管理系统（2023KY-09）

Analysis of Influencing Factors the Sales of New Energy Vehicle

ZHANG Yongqin   

  1. School of Automotive Engineering, Lanzhou Petrochemical University of Vocational Technology
  • Published:2025-06-24
  • Contact: ZHANG Yongqin

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摘要： 新能源汽车的发展与政策刺激、技术创新等众多因素密不可分，文章首先阐述了刺激- 有机体-反应（S-O-R）理论，然后分析了政策激励、基础设施建设、驾乘体验三项影响国内 新能源汽车销量的因素，最后提出了传播渠道多元拓展、应用技术创新改善、售后服务体系 完善的销量提速改进策略，为新能源汽车行业发展提供了有价值的参考。

关键词: 新能源汽车；销量；驾乘体验；政策激励

Abstract: The development of new energy vehicle is inseparable from many factors such as policy stimulus and technological innovation. This article first expounds the stimulus-organism-response (S-O-R) theory, and then analyzes three factors that affect the sales of domestic new energy vehicle, namely policy incentive, infrastructure construction and driving and riding experience. Finally, the sales acceleration improvement strategies of diversified expansion of communication channels, innovative improvement of application technologies, and perfect after-sales service system are proposed, providing valuable references for the development of the new energy vehicle industry.

Key words: new energy vehicle; sales; driving experience; policy incentives