主办：陕西省汽车工程学会
ISSN 1671-7988  CN 61-1394/TH
创刊：1976年
汽车实用技术

汽车实用技术 ›› 2025, Vol. 50 ›› Issue (2): 147-150.DOI: 10.16638/j.cnki.1671-7988.2025.002.029

• 标准·法规·管理 • 上一篇    

基于 PEST 模型的国有汽车检测机构 发展策略研究

孟德宇，杨茜   

  1. 中汽研汽车检验中心（天津）有限公司
  • 发布日期:2025-01-25
  • 通讯作者: 孟德宇
  • 作者简介:孟德宇（1992－），女，硕士，工程师，研究方向为市场营销，E-mail:mengdeyu@catarc.ac.cn

Study on the Development Strategy of State-owned Automobile Testing Organization Based on the PEST Model

MENG Deyu, YANG Qian   

  1. China Automobile Research Automobile Inspection Center (Tianjin) Company Limited
  • Published:2025-01-25
  • Contact: MENG Deyu

PDF

摘要： 在汽车产业“新四化”持续蓬勃发展、消费市场竞争日趋激烈的背景下，汽车检验检 测行业也迎来了全新的发展机遇与挑战。文章通过立足当下国有汽车检测机构所面临的复杂 内外部环境现状，借助宏观环境（PEST）分析模型，从政治、经济、社会和技术等方面因素 分析，初步探讨研究了影响检测机构发展的关键因子，并针对性的提出发展建议及措施，以 期为检测机构发展战略制定提供参考。

关键词: 汽车检测行业；国有机构；PEST 分析；发展策略

Abstract: Under the background of the "new four modernizations" of automobile industry and the increasingly fierce competition in consumer market, the automobile inspection and testing industry also faces new opportunities and challenges. Based on the complex internal and external environment of the state-owned automobile testing organizations, this paper analyzes the politics, economy, society and technology and other factors by PEST analysis model, the key factors affecting the development of testing organizations are discussed, and the development suggestions and measures are forward to provide reference for the development strategy of testing organizations.

Key words: automotive inspeltion industry; state-owned institution; PEST analysis; development strategy