关键词: 感性需求；用户体验；汽车内饰；CMF 设计

Abstract: Among many products, the design of sedans is the most complex. Car design can be divided into two parts: engineering and exterior design, which are independent of each other. The exterior design can be divided into interior and exterior design. The interior color, material, and finish (CMF) design can improve the quality of the vehicle's interior and enhance the user's sense of identification. Colors and materials have significant emotional elements in CMF design, and appropriate selection and combination can stimulate emotional resonance among users, improve user experience and user experience. This paper discusses the connotation of kansei engineering, the correlation between kansei engineering and the design of automotive interior CMF, and the core steps of the design process, in order to promote the better development of automotive interior CMF design.

Key words: Perceptual needs; User experience; Vehicle interior; CMF design