关键词: 职业教育信息化；教学改革；汽车营销专业课程；教学模式；信息素养

Abstract: Contemporary information technology has triggered a powerful fission in education and teaching on the basis of traditional cultural education. Informatization has become an important way for vocational education reform, accelerating the construction of educational information infrastructure, promoting the further integration of information technology and curriculum teaching, and providing opportunities and directions for curriculum reform.Starting from the reform of education and teaching in the information age, based on the current development status, existing problems, and challenges of vocational education informationization, this paper explores the informationization teaching mode of automobile marketing professional courses, further strengthens the development and application of high-quality educational resources, accelerates the process of education informationization, and promotes the informationization teaching reform of courses.

Key words: Vocational education informatization; Teaching reform; Automobile marketing profes-sional courses; Teaching mode; Information literacy infrastructure, promoting the further integration of information technology and curriculum teaching, and providing opportunities and directions for curriculum reform.Starting from the reform of education and teaching in the information age, based on the current development status, existing problems, and challenges of vocational education informationization, this paper explores the informationization teaching mode of automobile marketing professional courses, further strengthens the development and application of high-quality educational resources, accelerates the process of education informationization, and promotes the informationization teaching reform of courses.