关键词: 数据驱动；ICT；汽车维修；汽车后市场

Abstract: With the continuous development of digital economy, the traditional automobile maintenance field is facing the situation of industrial upgrading, technology upgrading and deep changes in customer groups. How to effectively improve enterprise profits, better enhance customer satisfaction and fully stimulate the huge potential of the domestic automotive aftermarket is a common problem faced by automotive maintenance enterprises. By analyzing the development bottlenecks and opportunities and challenges in the field of traditional automobile maintenance services, combine with the rapid development of information communications technology (ICT) technology, this paper puts forward the thinking countermeasures in the aspects of store strategy, maintenance projects, service awareness and personnel training in the continuous development of the field of traditional automobile maintenance, with a view to providing some reference for the innovative development of the automobile maintenance industry driven by ICT.

Key words: Data driven; ICT; Automobile maintenance; Automobile aftermarket