关键词: 新能源汽车；购买意愿；描述性统计分析；因子分析

Abstract: For the purchase intention of new energy vehicles, issuing questionnaires online and collecting data, firstly, the correlation between the respondents' seven basic information and the purchase intention of new energy vehicles is analyzed, and then makes factor analysis on thirteen factors affecting consumers' purchase intention of new energy vehicles in this paper. The results show that, on the one hand, there is a significant relationship between the purchasing intention of new energy vehicles and the respondents' gender, education background, occupation, driving license and marital status. On the other hand, the factors for consumers to evaluate whether to buy new energy vehicles are environmental protection, convenience and policy support, performance, infrastructure and sales price. According to the above analysis results, reasonable suggestions can be given to promote the development of new energy vehicles in Zhengzhou.

Key words: New energy vehicles; Purchase intention; Descriptive statistical analysis; Factor analysis