关键词: 汽车产业升级；中华优秀传统文化；网络思政；高职人才培养；路径研究

Abstract: To cultivate "morally and technically competent" higher vocational talents that meet the needs of automobile industry upgrading, this paper constructs an integration model based on Bourdieu's cultural capital theory and the uses and gratifications theory. Employing questionnaire survey and case analysis methods, the study explores effective paths for integrating traditional culture into online ideological and political education. The results reveal existing challenges such as singular integration forms, low professional relevance, and insufficient support from faculty and platforms. Three core paths are distilled: "building the foundation with a craftsmanship spirit, consolidating the base with an integrity culture, and empowering with an innovation culture." Empirical verification shows that these paths significantly enhance students' professional identity and substantially improve the level of professional ethics compliance. This research provides a replicable practical paradigm, reveals the transformation mechanism from traditional culture to professional competence, and facilitates the coordinated development of moral education and skill cultivation for talents against the backdrop of industry upgrading.

Key words: automobile industry upgrading; excellent traditional Chinese culture; online ideological and political education; higher vocational talent cultivation; path research