关键词: 用户满意度；感知质量；评价方法；评价体系

Abstract: With the increasing demand for automobile quality among consumers, the application of automotive perceived quality evaluation in the whole vehicle development process has become more widespread. However, independent brands currently lack systematic research on the perceived quality evaluation system. This article summarizes the research status of various automobile manufacturers, provides a detailed introduction to the definition, classification and research content of automotive perceived quality, conducts in-depth discussion and research on the implementation of perceived quality work and the evaluation system by combining the practical experience of a joint-venture automobile enterprise, focuses on detailing perceived quality evaluation methods as well as the evaluation timing, content and mode of perceived quality in each stage of new vehicle development, including virtual evaluation, model evaluation and physical vehicle evaluation, and proposes a progressive evaluation system based on perceived quality evaluation of mass-produced vehicles，perceived quality evaluation of new models and perceived quality evaluation of specific issues, thereby providing theoretical guidance and practical reference for automobile enterprises to carry out perceived quality work.

Key words: customer satisfaction; perceived quality; evaluation method; evaluation system