关键词: 在线精品课程；汽车营销课程；混合式教学；产教融合

Abstract: In order to explore how to use the advantages of online excellent courses of vocational education to carry out blended teaching and improve the teaching effect. Taking the Automotive Marketing course as an example, this paper gives full play to the advantages of the integration of production and teaching, turns the automobile marketing skills into projects and tasks, and adopts the teaching, learning and doing integrated teaching model. With the eight sales processes of automobile sales consultants as the main line of teaching and the customer relationship management in automobile marketing as the auxiliary line of teaching, through pre-class exploration, implementation in class and expansion after class, the organic unity of ideological and political education and technical skills education is realized, and the path of school-enterprise co-construction of online high-quality courses is explored. Through the application practice of online and offline classroom teaching, this paper has achieved good teaching effect and played a role of course demonstration and guidance. It expounds the experience of course construction from four aspects: course design, course implementation, application effect and characteristic innovation, in order to provide reference for the construction of automotive online excellent courses in vocational colleges.

Key words: online quality course; Automobile Marketing course; blended teaching; integration of production and education