关键词: 新能源汽车；造型；感性工学；视觉敏感区；情感化设计；智能情感体验

Abstract: By decoding the application way of emotional design in the styling of new energy vehicle, the paper summarizes the development trend of emotional design. Using scientific methods such as quantitative research and perceptual engineering testing tools to explore the design rules of intelligent emotional experience of new energy vehicle. By analyzing the emotional design ideas of different brands, the application rules of intelligent emotional experience, grasping the actual effect of emotional experience, and formulating design strategies for intelligent emotional experience of new energy vehicle is formulated. By improving the level of emotional experience to enhance user stickiness, it provides a reference for engineering and technical personnel which engage in automotive styling design.

Key words: New energy vehicle; Styling; Sensibility engineering; Visual aensitive area; Emotional design; Intelligente motional experience