关键词: 产品数据；物料清单；技术文件；管控策略

Abstract: In the face of increasingly fierce market competition, how to develop high quality products with high efficiency and low cost has become the key to the survival of enterprises. Automobile product research and development data is based on the enterprise research and development, supply, sales and after-sales service needs, produced in the process of product research and development of various parts status, bill of materials, technical documents, design changes and other data, is the vehicle technical parameters, parts status to meet the design objectives of the physical embodiment. Automobile product research and development data management mode determines whether the upstream and downstream activities of the product production chain can be orderly, which is the guarantee of product quality. By analyzing the purpose and function of product data management and control, this paper requires full consideration of the flexibility and expansibility of product data to avoid the lack of complementarity between product data and information, information cannot be effectively shared, resulting in some information island problems. It focuses on the enterprise must be equipped with the data management platform, form the classified management and control strategy of product research and development data, explore scientific and reasonable management and control methods, and effectively improve the efficiency of enterprise research and development.

Key words: Product data; Bill of material; Technical documents; Control strategy