关键词: 汽车服务与营销；专业教学标准；中高职一体化

Abstract: The training of integrated talents in secondary and higher vocational education is an inevitable trend of the development of modern vocational education system. The inherent demand for improving the quality of talent training. In the training of integrated talents in automobile service and marketing, there are some phenomena such as unclear training positioning, imperfect curriculum system structure, insufficient ability level upgrading, etc. In combination with the characteristics of regional economic development in Zhejiang province, the professional needs of the automobile industry have been fully studied. Scientifically evaluated the rationality of the existing occupational classification, specifically analyzed the post tasks and professional abilities of the automobile service and marketing specialty, studied the teaching standard and technical scheme of the specialty, and provided a practical reference standard for the clear talent training target positioning of the automobile service and marketing specialty in secondary and higher vocational colleges.

Key words: Automobile service and marketing; Professional teaching standards; Integration of secondary and higher vocational education