关键词: 人工智能生成内容应用；汽车设计；设计创新

Abstract: This study aims to explore the application value and development trends of artificial intelligence in the fields of automobile manufacturing and styling design, analyzing the key role it will play in the future manufacturing industry. Through research on the application of artificial intelligence generated content (AIGC), algorithm models, and intelligent analysis systems, the article this paper summarizes the multi-dimensional roles of artificial intelligence in the product development stage, including creativity generation, design validation, and process optimization. The research results indicate that artificial intelligence (AI) technology, by leveraging deep learning from big data and design trends, can provide automotive designers with high-quality creative ideas and styling inspiration, enhancing design efficiency and innovation; and reducing R&D costs and cycles. The study further concludes that the deep integration of artificial intelligence will become an important pathway to drive technological innovation and improve design quality in the automotive industry, and it holds significant strategic importance for the construction of future intelligent and digitalized design systems.

Key words: applications of artificial intelligence generated content; automotive design; design innovation